+44 (0)798 42 72 413 | mail@kelvinhughes.eu
Creative design blog
Get a different approach and
creative response
I've developed a disciplined and thoughtful approach to producing creative solutions to today's marketing opportunities. I devote as much time getting to know and understand my clients markets and their business objectives as I do to the development and production of the creative product.
Only by taking a disciplined approach is it possible to produce the most effective and original solutions. I don't adopt any creative style or tone of voice, hard sell is right for some situations. Mood and imagery for others and humour for others still.
My work has only one linking factor, it makes a single minded proposition come alive in a compelling way. To achieve this the starting point is the brief.
The shortest statement of any brief will be the single minded proposition, having defined who we are talking to and what we want them to do, or think, ask the question - if you had to write the brief on a poster, what would it say?
To get a different approach and creative response: Download my creative brief to your desktop, fill in your requirements, save and hit the submit button.
Stretching the marketing budget
I bring a fresh perspective to every peice of design work and my creative solutions will strengthen your brand positioning through effective print and web communications. Your budget goes much further when you hire a freelance designer, without the overheads of an agency you can be sure your money is going in to your design work and nowhere else.
Contact me now for a quote or more information.
Stand design and exhibition graphics

I am experienced in the design, costing and project managment of exhibition stands and exhibition graphic panels and strive to make exhibiting as easy as possible for my clients. Whether you need a simple portable popup stand, banner stand or a custom designed and built exhibition stand, contact me for an exhibition case history portfolio. Download my creative brief to your desktop, fill in your requirements, save and hit the submit button.
Web Design, Banners and eshots

Whether you're looking for a simple 3 page website or a bespoke eCommerce platform; I offer my clients affordable, high quality web design built to be Search Engine Friendly that produce results. To get a different approach and creative response: download the creative brief pdf to your desktop, fill in your requirements, save and hit the submit button. Download my creative brief to your desktop, fill in your requirements, save and hit the submit button.
Environmentally aware
Its up to the designer to minimise the environmental footprint of their final project. This means where possible choosing non-toxic, recycled or reused materials, and minimise the project's carbon footprint. Find more information at the interesting green design resource site www.lovelyasatree.com
DeAgostini - Harley Davidson, Book and Packaging

Collectors Edition of Harley-Davidson's official licensed scale models and official book. The Health and Home Savings Club welcome pack includes additional free offers and membership card. Amongst the top boiler manufacturers in the European commercial and domestic heating market. The Remeha brand is renowned for quality, reliability and efficiency
Packaging holds scale model in an acrylic box together with an exclusive official book with a leather effect cover and embossed bike and Harley-Davidson logo
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Rocket Marketing - Health & Home Savings Club, Welcome Pack

An annual membership fee gives the member a range of offers from big-name brands to enjoy the time they spend at home.
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Remeha Boilers Corporate - Advertising & Direct Mail Campaign

The concept illustrates the manufacturers revolutionary solution to achieving lower emissions and a cleaner environment by their commitment to increasing the already high performance standards through an ongoing programme of technological innovation
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Optima Energy Management - Integrated Creative Concept

DeAgostini - Cake Decoration, Book and Packaging

A complete set of decorating tools including butterfly cutters, stencils, embossers, icing tools and a step-by-step guide featuring 20 decorating projects all in one package.
Enough equipment and instructions to create beautiful cakes, packaged in a custom box and tray with a clear acitate window
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Colourwise Printers - Integrated Creative Concept

Colourwise print specialises in providing high quality and cost effective litho and digital print
The creative solution is based on turning monochrome animal images into colourful versions of themselves, reflecting the contemporary outlook of the company and its ability to keep pace with a rapidly changing industry
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